PARTY

TitlePARTY
BrandHONG KONG YAKULT CO.
Product / ServiceYAKULT DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDENTSU HONG KONG, HONG KONG
Entrant Company:DENTSU HONG KONG, HONG KONG
Advertising Agency:DENTSU HONG KONG, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG

Credits

Executive Creative DirectorAlbert Wong
CopywriterAlbert Wong/Nathan Lin
Agency ProducerElisa Leung
Account SupervisorClarice Lam
DirectorAlfred Hau
ProducerAngelina Lai
EditorHenry Yim Of Ping Pong
Music Artist/TitlePlay Music/Composer: Lois Kwok
Post ProductionDigit Digit

Brief Explanation

A boy and a girl fall in love with each other in a party. But the boy finds that the girl is providing some sort of drinks to her friends. So he decided to stay away from her. She wants to know why, and he clearly states that he is not a bad person, so he doesn’t want her to touch the “bad” thing, which he means Yakult. And all the misunderstanding is just because 40 years ago, most people did not know what Yakult was, and they even thought that it was harmful to people.