FREELAND PSA

TitleFREELAND PSA
BrandFREELAND/NON-PROFIT ORGANIZATION
Product / ServiceANTI-ANIMAL TRAFFICKING
CategoryA16. Public Service, Charity & Fund Raising
EntrantASIAWORKS TELEVISION Bangkok, THAILAND
Entrant Company:ASIAWORKS TELEVISION Bangkok, THAILAND
Advertising Agency:ASIAWORKS TELEVISION Bangkok, THAILAND
Production Company:ASIAWORKS TELEVISION Bangkok, THAILAND

Credits

Creative DirectorMarc Laban
CopywriterPornvadee Piyakhun
PlannerMook Wongchyakul
Account SupervisorRatchada Chitrada
DirectorMarc Laban
ProducerMarc Laban
EditorRobert Killorn
Sound Design/ArrangementDamien Rice
Music Artist/TitleDamien Rice/Animals Were Gone
LightingRobert Killorn/Chalerm Paipad/Robert Killorn
Post ProductionAsiaworks Television

Brief Explanation

Public Service Announcement for Freeland, an Asian-based non-profit organization fighting against the trafficking of wildlife in the region. The campaign: Wildlife Trafficking Stops Here Thousands of animals are trafficked through airports every day. The illicit trade in protected species is estimated to be worth billions of dollars globally each year. The rich biodiversity of Southeast Asia is a major target of this destructive black market. Last year, more than 23,375 live animals were rescued and more than 14.6 tonnes of dead animals were recovered in the region.