EUROPEAN GIRLFRIEND

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Campaign
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TitleEUROPEAN GIRLFRIEND
BrandPERFETTI VAN MELLE
Product / ServiceLOLLIPOP
CategoryA01. Food Products
2 of 2 Campaign
EntrantBBH ASIA PAC Singapore, SINGAPORE
Entrant Company:BBH ASIA PAC Singapore, SINGAPORE
Advertising Agency:BBH ASIA PAC Singapore, SINGAPORE
Production Company:SOFT CITIZEN Toronto, CANADA

Credits

Executive Creative DirectorSteve Elrick
Creative DirectorTodd Waldron
CopywriterTravis Sorge/Todd Waldron
Agency ProducerBecky Koh
PlannerFrank Reitgassl/Suzie Hoban/Cherry Chan
Account ManagerEugenie Yeo/Frances Great
DirectorPerlorian Brothers
ProducerTuula Hopp/Eva Preger
EditorTanis Darling
Sound Design/ArrangementEvan Roberts
Music Artist/TitleComposer: Ben Rosen
Art DirectorPaul Downs
Post ProductionRelish Inc.
Other CreditsPuppet Company: Monster Factory

Brief Explanation

This global Chupa Chups campaign is based on the newly-developed brand strategy: 'Life Less Serious', in which the brand is positioned as an antidote to all things serious. Central to the campaign is Chuck - a puppet who personifies a carefree youth attitude and always remains unfazed, no matter what life throws at him. The TVCs feature Chuck in various stressful scenarios - being pressured by a distressed girlfriend, getting yelled at by an over-zealous personal trainer, and receiving catastrophic news from his doctor. In all these situations, Chuck ‘s only reaction is to suck on a Chupa Chups, with his signature dead-pan expression.