ELEPHANT

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TitleELEPHANT
BrandPERFETTI VAN MELLE INDIA
Product / ServiceHAPPYDENT - TEETH WHITENING GUM
CategoryA01. Food Products
EntrantMcCANN ERICKSON INDIA Mumbai, INDIA
Entrant Company:McCANN ERICKSON INDIA Mumbai, INDIA
Advertising Agency:McCANN ERICKSON INDIA Mumbai, INDIA
Production Company:BLACK MAGIC MOTION PICTURES Mumbai, INDIA

Credits

Chief Creative OfficerPrasoon Joshi
Executive Creative DirectorPrasoon Joshi

Brief Explanation

Happydent WAVE, a variant from the Happydent White family, is a chewing gum with a liquid centre. Like the parent brand, Happydent WAVE too provides sparkling white teeth. While the brand had to convey its whitening benefit, at the same time it had to give equal attention to its liquid filling format in order differentiate it from its parent band.