| Title | FATHER & DAUGHTER |
| Brand | THE DAIRY FARM CO. |
| Product / Service | WELLCOME SUPERMARKET |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
Credits | |
| Executive Creative Director | Spencer Wong |
| Creative Director | Nick Lim/Danny Chan |
| Copywriter | Spencer Wong/Danny Chan/Stella Chung |
| Agency Producer | Jeannie Lee |
| Advertiser's Supervisor | Diane Chiu |
| Account Manager | Karen Lam |
| Account Supervisor | Mandy Chung |
| Director | Alfred Hau |
| Editor | Henry Yiu Of Ping Pong |
| Music Artist/Title | Play Music |
| Art Director | Timothy Cheng/Dave Hoi/Hilton Wong/David Pun |
| Post Production | Ping Pong Ltd. |
The supermarket brand has a history of yelling "cheap price" for over a decade. In this campaign we elevated the meaning of "saving every dollar", we told a story of "every dollar counts" from the imaginative world of a little girl to let people think about what a small amount of money could really mean.