DOMINO CITY

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TitleDOMINO CITY
BrandSONY ELECTRONIC ASIA PACIFIC
Product / ServiceSONY BRAVIA
CategoryA04. Consumer Electronics
EntrantBATES 141 SINGAPORE, SINGAPORE
Entrant Company:BATES 141 SINGAPORE, SINGAPORE
Advertising Agency:BATES 141 SINGAPORE, SINGAPORE
Production Company:FILM CONSTRUCTION Auckland, NEW ZEALAND

Credits

Executive Creative DirectorSonal Dabral
Creative DirectorTravis Sorge
CopywriterTravis Sorge/Richard Yu/Ronny Hsu/Lee Lee/Sonal Dabral/Jimmy Lee
Agency ProducerWan Shafie
Advertiser's SupervisorTakayuki Akiyoshi
Account SupervisorEdward Pank/Sandy Lee/Sharon Sarinas/Ma Yanling
DirectorNic Finalayson
ProducerPhil Liefting
EditorSteve Cox
Art DirectorJimmy Lee/Richard Yu/Ronny Hsu/Lee Lee/Sonal Dabral
Post ProductionOktober, Auckland

Brief Explanation

In BRAVIA commercials, scale is something well explored. This spot is no different. Grand, building on BRAVIA's epic feel and set in different locations in India, we introduced hyper-real 8 foot tall dominos with an intriguing chemistry of surrealism set against India's special blend of the exotic, history and magic. For centuries, Rajahstan and Agra have been know as significant destinations for travellers and pilgrimages. This commercial is also a journey. Dominos, in the full spectrum of colours, take a tumbling journey from a magnificient fort in Jaisalmer through to a desert all the way to the Taj Mahal in a wondrous spectacle of moving colour.