| Title | BIKE OWNER |
| Brand | BREAKTHROUGH TRUST |
| Product / Service | BREAKTHROUGH - WOMEN'S RIGHTS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER Mumbai, INDIA |
| Entrant Company: | OGILVY & MATHER Mumbai, INDIA |
| Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Production Company: | LITTLE LAMB FILMS Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Piyush Pandey |
| Creative Director | Zenobia Pithawalla |
| Copywriter | Ryan Mendonca |
| Account Manager | Suchitra Maddidi |
| Director | Bauddhayan Mukherji |
| Producer | Supratik Dutta |
| Art Director | Mark Benjamin |
We wanted to go beyond merely raising awareness about domestic violence. We set ourselves the objective of trying to resolve the rampant problem of domestic violence by asking people to get involved. And what we came up with was a simple yet innovative solution that would bring domestic violence to a grinding halt.