LONG

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Campaign
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ClientKASIKORNBANKGROUP
ProductK - SME CREDIT
EntrantOGILVY & MATHER Bangkok, THAILAND
2 of 3 Campaign
Type of EntryTV/Cinema
CategoryA12. Financial Products & Services
TitleLONG
Product/ServiceK - SME CREDIT
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Executive Creative DirectorWisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
CopywriterWichain Thongsuksiri/Kris Garford Spindler
Agency ProducerYuthapong Varanukrohchoke
PlannerAmorntat Soonthornsawad
Account ManagerRati Panthawi
Account SupervisorPhannika Vongsayan/Aree Tungsudjarit
DirectorThanonchai Sornsriwichai
ProducerTichakorn Baimorakote
EditorManop Boonwipas; R Here
Sound Design/ArrangementPracha Selawan; Cine Digital Sound Studio
Art DirectorWisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong
LightingTham Rinwilairak
Post ProductionThe Oriental Post

Brief Explanation

In Thailand, SMEs that borrow on credit have a very short repayment window, normally less than 5 years. It puts pressure on business owners and forces them to be quick with repayments, which sometimes can lead to problems and undesirable outcomes. With Kasikorn bank’s K-SME Credit, repayment times have been lengthened to an unprecedented 10 years. By choosing K-SME Credit, Toi and his company can make repayments at their leisure without being unnecessarily pressured.