A LOT
Campaign
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| Title | A LOT |
| Brand | KASIKORNBANKGROUP |
| Product / Service | K - SME CREDIT |
| Category | A12. Financial Products & Services |
| 1 of 3 Campaign | |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Copywriter | Wichain Thongsuksiri/Kris Garford Spindler |
| Agency Producer | Yuthapong Varanukrohchoke |
| Planner | Amorntat Soonthornsawad |
| Account Manager | Rati Panthawi |
| Account Supervisor | Phannika Vongsayan/Aree Tungsudjarit |
| Director | Thanonchai Sornsriwichai |
| Producer | Tichakorn Baimorakote |
| Editor | Manop Boonwipas; R Here |
| Sound Design/Arrangement | Pracha Selawan; Cine Digital Sound Studio |
| Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong |
| Lighting | Tham Rinwilairak |
| Post Production | The Oriental Post |
Brief Explanation
When Toi’s SME business starts prospering, he has the vision to begin making big plans for his company. He wants to grow his company by exporting his baking goods around the world. He needs new machinery, but it’s going to cost a lot. Kasikorn bank realizes that Toi’s vision for his company is financially sound, and will therefore lend Toi 100% of his asset value. Toi can now relax, knowing that his vision for the company will be realized through K-SME Credit.