COUNTING

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TitleCOUNTING
BrandPEPSICO CHINA
Product / ServiceGATORADE
CategoryA15. Corporate Image
EntrantDDB CHINA GROUP Shanghai, CHINA
Entrant Company:DDB CHINA GROUP Shanghai, CHINA
Advertising Agency:DDB CHINA GROUP Shanghai, CHINA
Production Company:MOTION LOGIX Beijing, CHINA

Credits

Chief Creative OfficerMichael Dee
Creative DirectorBilly Deng
CopywriterBilly Deng/Eva Han
Agency ProducerJoy Zhao
Advertiser's SupervisorBreah Pan
Account ManagerJojo Guo
Account SupervisorPaul Lau
DirectorXianfeng Zhang
ProducerLao Gao/Bi Ran
EditorTeddy/Shun Min
Sound Design/ArrangementChen Lei
Art DirectorAzazaa Dai
LightingWen De-guang

Brief Explanation

Before and during the 2008 Beijing Olympic Games all advertising campaigns in China were focusing on 2008 being the “year of sports”. With a theme of “Keep Playing”, Gatorade chose to launch this advertisement on the last day of the 2008 Olympic Games. Super: Sports, Beyond 2008.