FIGHT IT 3

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Campaign
1 of 3
2 of 3
3 of 3
TitleFIGHT IT 3
BrandDK HEALTH PRODUCT
Product / ServiceNATUREGIFT HEALTH PRODUCTS
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
3 of 3 Campaign
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Executive Creative DirectorWisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
CopywriterWichian Thongsuksiri/Yutachai Thumsuwan/Kris Garford Spindler
Agency ProducerYuthapong Varanukrohchoke
Advertiser's SupervisorKrisada Jangjaimon/Wichuda Jangjaimon
PlannerVanich Jirasuwankij/Kamonwan Saenissara
Account ManagerPhawit Chitrakorn
Account SupervisorAngsana Puangmalit/Kingkaew Soontornchareonont
DirectorThanonchai Sornsriwichai
ProducerJanyaluck Khamdaeng
EditorManop Boonwipas; R Here
Sound Design/ArrangementCine Digital Sound Studio
Art DirectorWisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Watchara Tansrikeat
LightingNampol Jarak
Post ProductionThe Oriental Post

Brief Explanation

Bitter and defeated, Yui stares down into her favorite dish. A familiar voice from the front of the restaurant. Johnny is here! In the flesh! At that moment, Yui forgets her pain. She reminds herself that he is worth everything she has Endured. But cruel fate tricks her again. Johnny reveals his true self to be completely immune to womanly charms after all. “Who am I doing this for?” At her moment of surrender, the answer comes. For herself. There are no rules on who you love or what you do for other people. But above everything else, the only rule of living in this world is to love and respect yourself.