FIGHT IT 2
Campaign
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| Title | FIGHT IT 2 |
| Brand | DK HEALTH PRODUCT |
| Product / Service | NATUREGIFT HEALTH PRODUCTS |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| 2 of 3 Campaign | |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Copywriter | Wichian Thongsuksiri/Yutachai Thumsuwan/Kris Garford Spindler |
| Agency Producer | Yuthapong Varanukrohchoke |
| Advertiser's Supervisor | Krisada Jangjaimon/Wichuda Jangjaimon |
| Planner | Vanich Jirasuwankij/Kamonwan Saenissara |
| Account Manager | Phawit Chitrakorn |
| Account Supervisor | Angsana Puangmalit/Kingkaew Soontornchareonont |
| Director | Thanonchai Sornsriwichai |
| Producer | Janyaluck Khamdaeng |
| Editor | Manop Boonwipas; R Here |
| Sound Design/Arrangement | Cine Digital Sound Studio |
| Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Watchara Tansrikeat |
| Lighting | Nampol Jarak |
| Post Production | The Oriental Post |
Brief Explanation
“Beautiful clothes come only in small sizes.” These cruel words serve as a wake-up call for Yui, our heroine. It motivates her to get up and exercise, diet on salads and stop eating fattening foods in order to get ready for the upcoming concert where she “will be the prettiest girl at the concert.” Alas, fate tricked her. Out exercising one day, Yui notices a tabloid that catches Johnny going to his apartment with a mystery woman. Yui is crushed, and immediately reaches out for the one thing that has consoled her throughout her life, “chef! Give me 5 pork legs!” Yui walks into the restaurant, sad and bitter...