FIGHT IT 1
Campaign
1 of 3
2 of 3
3 of 3
| Title | FIGHT IT 1 |
| Brand | DK HEALTH PRODUCT |
| Product / Service | NATUREGIFT HEALTH PRODUCTS |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| 1 of 3 Campaign | |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Copywriter | Wichian Thongsuksiri/Yutachai Thumsuwan/Kris Garford Spindler |
| Agency Producer | Yuthapong Varanukrohchoke |
| Advertiser's Supervisor | Krisada Jangjaimon/Wichuda Jangjaimon |
| Planner | Vanich Jirasuwankij/Kamonwan Saenissara |
| Account Manager | Phawit Chitrakorn |
| Account Supervisor | Angsana Puangmalit/Kingkaew Soontornchareonont |
| Director | Thanonchai Sornsriwichai |
| Producer | Janyaluck Khamdaeng |
| Editor | Manop Boonwipas; R Here |
| Sound Design/Arrangement | Cine Digital Sound Studio |
| Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Watchara Tansrikeat |
| Lighting | Nampol Jarak |
| Post Production | The Oriental Post |
Brief Explanation
Yui, an overweight young woman, is mad about Johnny, the famous pop-star. Whether eating, walking, sleeping, sitting or showering, Johnny is never far away from her thoughts. Yui, however, has neglected a person in her life: herself. She’s never taken good care of herself, never once reflected on her life path. One day, she begins to think that she has to do something in order to change her life around...