LUCKY US

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TitleLUCKY US
BrandUNHCR
Product / ServiceCHARITY
CategoryA16. Public Service, Charity & Fund Raising
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Production Company:DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorConnie Lo
Creative DirectorAnnie Chan
CopywriterEvelyn Chan
Agency ProducerAnita Leung/Isa Wai
Advertiser's SupervisorRosina Shing
Account SupervisorAry Yau/Matthew Kwan
DirectorRajay Singh/Sling Ng
ProducerHeng Tek Nam
EditorMarshall, Asia Pacific Videolab
Art DirectorHappy Kwong/Tina Ng
LightingZainuddln Mohammed

Brief Explanation

Hong Kong people are prosperous and spoilt, and take things for granted. We use the slangs which Hong Kong people say to bitch about their lives to remind them how lucky they really are.