| Title | KINDNESS |
| Brand | CHRISTINA NOBLE CHILDREN'S FOUNDATION |
| Product / Service | NGO IN HELPING STREET CHILDREN |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Eddie Booth |
| Executive Creative Director | Connie Lo |
| Creative Director | Miranda Shing |
| Copywriter | Sean Lee/Cyrus Ho/Joey Chung |
| Agency Producer | Isa Wai |
| Account Supervisor | Maurice Li/Kara Yang/Michael Wood |
| Director | Prasertsook Thawilvejjakul |
| Editor | Butcher/Pixel Box |
| Art Director | Katie Ng/Timothy Li |
Christina Noble is a charity organization dedicated to helping street children. Sexual abuse is one of the most severe problems these children face everyday; to garner attention from the society towards this problem, the TVC urges audience members to support the foundation in bringing childhood back to the street children.