| Title | HUGS |
| Brand | ABSOLUT |
| Product / Service | VODKA |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| 2nd Advertising Agency: | TBWA\CHIAT\DAY New York, USA |
| Production Company: | PERSON FILMS Culver City, USA |
| 3rd Production Company: | FILM PLANET Buenos Aires, ARGENTINA |
Credits | |
| Executive Creative Director | Worldwide Creative Director: Mark Figliulo |
| Creative Director | Melvin Mangada And Marci Reyes ( Philippines) ; Rob Smiley ( New York) |
| Agency Producer | Senior Producer: Jason Souter |
| Advertiser's Supervisor | Account Director: Colby Webb |
| Account Manager | Director Of Broadcast Production: Ozzie Spenningsby |
| Account Supervisor | Keiko Kurokawa |
| Director | Michael Haussman |
| Producer | Tim Kerrison |
| Editor | Final Cut New York; Editor : Rick Russell |
| Sound Design/Arrangement | Sound Mixer: Tom Jucarone |
| Music Artist/Title | Louis Armstrong/ " A Kiss To Build A Dream On" (USA version ONLY) |
| Art Director | Denise Tee (Philippines); Aaron Adler And Marta Ibarrondo ( New York) |
| Lighting | Director Of Photography: Paul Cameron |
| Post Production | Executive Producer: Michael Mcquhae |
| Other Credits | Executive Producer: Karin Stuckenschmidt; Prod Manager: Elena Massa; Asst Editor: Patrick Colman; |
The "Hugs' ad is an exercise in restrained buoyancy, presenting a softly-lit parallel universe where affection is coin of the realm, a kiss on the cheek the sanctioned currency. Scored with the Louis Armstrong standard, "A Kiss to Build a Dream On," it ends with the "In an Absolut World" tag and an understated product shot. The "Hugs" spot, built as the TV extension of a brand campaign that launchedin spring 2007, aired after 10 p.m. Sunday in New York, Los Angeles, Chicago, Boston and 10 other top-20 markets, an ambitious local buy reaching 31 percent of all U.S. TV households.