| Title | WRONG DIRECTION |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | ACCIDENT CAMPAIGN |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | MONDAY Bangkok, THAILAND |
| Entrant Company: | MONDAY Bangkok, THAILAND |
| Advertising Agency: | MONDAY Bangkok, THAILAND |
| Production Company: | MUM FILMS Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Passapol Limpisirisan/Wiboon Leepakpreeda |
| Copywriter | Thanawat Sakunnanthiphat/Passapol Limpisirisan |
| Agency Producer | Supattra Rattanakorn |
| Account Manager | Chananchida Nakkwan |
| Account Supervisor | Phanida Phromchanya/Aneeya Osatananda |
| Director | Suthon Petchsuwan |
| Producer | Surayut Sritrakul |
| Editor | Dechmongkol Prasertsit |
| Art Director | Komson Yamshuen/Wiboon Leepakpreeda |
| Lighting | Rattakarn Srithavatchai |
| Other Credits | Asst Director : Surasak Vongthai/Chairat Piriyawattanakul |
In Thailand, Thais always believe in luck and fortune. As a result, Thais will always blame on their fortune and luck, if something bad occurs.