SHAN SHUI

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TitleSHAN SHUI
BrandCEPF (THE CHINA ENVIRONMENT PROTECTION FUND)
Product / ServiceENVIRONMENTAL AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Production Company:ONE PRODUCTION Beijing, CHINA

Credits

Executive Creative DirectorSheungYan Lo/Yang Yeo
CopywriterJacqueline Ye/Rafael Freire
Agency ProducerJane Zhang
Account SupervisorBetty Tsai
DirectorHailong Li
ProducerXue Wu/Yuncheng An
EditorChun Huang/Jing Li
Art DirectorLillie Zhong/Yang Yong Liang
Other CreditsArtist: Yang Yong Liang

Brief Explanation

A collaboration with a famous Shanghai artist, Yang Yong Liang – It's a beautiful landscape painting if you look from a distance, but if you go closer, it's neither mountain, nor stream, but factory buildings which replace the green mountains, and cars which replace the streams. The China Environment Protection Fund wants to warn people with these impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes disappears.