TRUCK
Campaign
1 of 2
2 of 2
| Title | TRUCK |
| Brand | MATTEL CONTINENTAL ASIA |
| Product / Service | MATCHBOX TOY CARS |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| 1 of 2 Campaign | |
| Entrant | OGILVY & MATHER Hong Kong, HONG KONG |
| Entrant Company: | OGILVY & MATHER Hong Kong, HONG KONG |
| Advertising Agency: | OGILVY & MATHER Hong Kong, HONG KONG |
| Production Company: | POST PRODUCTION OFFICE Hong Kong, HONG KONG |
Credits | |
| Executive Creative Director | Gavin Simpson |
| Copywriter | Andrew Crocker |
| Agency Producer | Michael Soo |
| Account Supervisor | Sharon Khor |
| Director | Gavin Simpson/Andrew Crocker/Ong Shi Ping |
| Producer | Michael Soo |
| Editor | Diana Yuen |
| Art Director | Ong Shi Ping/Gavin Simpson |
| Post Production | Post Production Office Ltd |
| Other Credits | Footages: Getty Images |
Brief Explanation
Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination. All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes. Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage.