FIRE EXTINGUISHER

Short List
TitleFIRE EXTINGUISHER
BrandPACIFIC FOOD PRODUCTS
Product / ServiceMAMEE SLLRRRP INSTANT NOODLE
CategoryA01. Food Products
EntrantNAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Entrant Company:NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Advertising Agency:NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Production Company:WHACK FILMS Selangor, MALAYSIA

Credits

Executive Creative DirectorTed Lim
Creative DirectorAlvin Teoh
CopywriterHa Wei Na/Ted Lim
Agency ProducerAida Ghazali/Sharon De Silva
Advertiser's SupervisorAngeline Chee Li Fong/Suhairen Binti Zainal Izdhar/Datuk Tc Pang
Account SupervisorNora Fairuz/Eza
DirectorSurapong Ploensaeng
ProducerNisha Khiruddin
Sound Design/ArrangementAhmad Adam (wasp)
Art DirectorTan Yee Kiang
LightingWutthitrai Piriyapakdeekul
Other CreditsNasrizal Bin Ngasri (announcer)

Brief Explanation

Malaysians love their instant noodles. And they love it even more when it’s spicy. We’re talking fiery hot, like Mamee SLLRRP Instant Noodles’ new “Fiery Curry” flavour. For the commercials, we created a "Mamee Rescue Squad". Members of the squad who resemble firemen watch over people when they enjoy their Mamee SLLRRRP. The squad provides quirky, humorous relief to those unaware of the fact that the noodles give “More Kick, More Satisfaction!” The public was cautioned to "SLLRRRP At Your Own Risk!"