| Title | RULES |
| Brand | U.P ALUMNI ASSOCIATION |
| Product / Service | ANTI-CORRUPTION MESSAGE |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production Company: | ABRACADABRA Makati City, THE PHILIPPINES |
Credits | |
| Creative Director | Melvin Mangada/Badong Abesamis |
| Copywriter | Melvin Mangada/Jimmy Santiago |
| Agency Producer | Sunny Lucero/Francis Bagnes |
| Account Manager | Kara Filamor |
| Account Supervisor | Tong Puno |
| Director | Lyle Sacris |
| Editor | Jason Cahapay |
| Sound Design/Arrangement | Soundesign |
| Art Director | Angela Arches |
| Post Production | Larger Than Life |
With the national elections looming in the horizon, it was imperative to remind voters to go for candidates who would really help reform the Philippines. This spot was crafted to deter the Filipino from voting for corrupt politicians who'll just squander funds, leaving the public with no basic services like housing- resulting in what has mushroomed beside our railways today: makeshift houses of cardboard and tin.