ALWAYS REMEMBER

Short List
TitleALWAYS REMEMBER
BrandMOBITEL
Product / ServiceMOBITEL SMART MOBILE COMMUNICATIONS
CategoryA14. Commercial Public Services
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Entrant Company:LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Advertising Agency:LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Production Company:24 FRAMES Colombo, SRI LANKA

Credits

Executive Creative DirectorTrevor Kennedy
Creative DirectorSubhash Pinnapola
CopywriterSubhash Pinnapola/Thusith Sandaruwan
Agency ProducerShalini Senaratne/Mehnaz Ilhamdeen/Mohamed Ikram
Advertiser's SupervisorRoshan Kaluarachchi
PlannerMurtaza A. Tajbhoy
Account ManagerMichelle Georgesz/Gayan Perera
Account SupervisorGian De Rose
DirectorSubhash Pinnapola
ProducerDeepal Gunarathne
EditorChothira Shanaka, 24 Frames
Music Artist/TitleSachith Pieris
Art DirectorThushara Malalanayake
LightingKalinga Deshapriya
Post Production24 Frames (Pvt) Ltd.

Brief Explanation

When a woman is pregnant in Sri Lanka, it is customary to perform a highly esteemed act of charity by giving a meal to 7 elderly mothers. After preparing themselves, these 7 women make their way to the household of the pregnant woman. Anyone seeing them on their journey is immediately reminded of a new birth and thus their own mother.