FUNERAL

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TitleFUNERAL
BrandMINISTRY OF COMMUNITY DEVELOPMENT, YOUTH AND SPORTS
Product / ServiceFAMILY AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantLEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Entrant Company:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Advertising Agency:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Production Company:DRAGONSGATE STUDIO Singapore, SINGAPORE

Credits

Executive Creative DirectorChris Chiu/Yasmin Ahmad
CopywriterYasmin Ahmad
Agency ProducerAnthony Lee
Advertiser's SupervisorRichard Tan
Account SupervisorMargaret Leong
DirectorYasmin Ahmad
ProducerMargaret Foo-tan
EditorAffandi/Raja Jamaludin/Black Magic Design Pte Ltd
Sound Design/Arrangement2am Sdn Bhd, Malaysia
Art DirectorYasmin Ahmad
Post ProductionBlack Magic Design Pte Ltd

Brief Explanation

In Singapore, the younger generation seem to be more and more reluctant to get married. Often citing reasons like ‘the right one hasn’t come along yet’ or ‘am just waiting for Mr. (or Miss) right’ being very common refrains. This commercial for the Community Planning arm of the Singapore government twists these excuses on its head by showing how one woman remembers her late husband, with all his imperfections, and how these became perfect through the years. The message being that whenever one looks for love, one should not look with just the eyes but with the heart.