QOO'S DAYDREAM

ClientCOCA-COLA JAPAN
ProductQOO JELLY DRINK
EntrantPARAGON Tokyo, JAPAN
Type of EntryTV/Cinema
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
TitleQOO'S DAYDREAM
Product/ServiceQOO JELLY DRINK
Entrant Company:PARAGON Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
2nd Advertising Agency:HAKUHODO CREATIVE VOX Tokyo, JAPAN
Production Company:PARAGON Tokyo, JAPAN

Credits

Executive Creative DirectorYasuaki Kawarai
Creative DirectorRyotaro Kuwamoto
CopywriterYasuaki Kawarai
PlannerYasuaki Kawarai/Ryotaro Kuwamoto/Momoko Maruyama
Account ManagerMasaru Tomizuka/Takaaki Matsuo
Account SupervisorToshihiro Yamamoto
DirectorAtsushi Sanada
ProducerHiroyuki Tashiro
EditorTomoko Maeda/Shuichi Endo
Sound Design/ArrangementMaxman
Music Artist/TitleTaz/Qoo's Song
AnimationGarage Film Inc.
Art DirectorMomoko Maruyama
Post ProductionPost Production Center/Image Studio109
Other CreditsProduction Manager: Saori Chino

Brief Explanation

This is one commercial from a series featuring a main character (popular with Japanese kids) with the same name as the product. The fruit flavored agar jelly is a healthy snack that kids also enjoy, making it popular with both parents and kids. In this TVC, Qoo is inspired by the real texture of "Purun Purun Qoo (fruit-flavored jelly) Applesauce flavor" and daydreams about a big apple being grated. His daydream makes Qoo even hungrier.