LIFE

TitleLIFE
BrandLIFE CO.
Product / ServiceLIFE CREDIT CARD
CategoryA12. Financial Products & Services
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN

Credits

Creative DirectorKazutaka Sato
CopywriterKayoko Yukutake
PlannerAkane Torizuka
DirectorMio Ueda/Tomoko Kaizuka
ProducerNobuhiko Okada
Sound Design/ArrangementMr. Music
AnimationMio Ueda
Art DirectorHiroyuki Nakazato

Brief Explanation

LIFECARD is a credit card which supports everyone’s life. The blue square character is taken from the LIFECARD logo and personifies an approach to life that the card supports. Whatever setbacks the character encounters, it always looks forward, overcomes the situation and finally achieves happiness. The film describes this progress with touches of humour and joy, and ends in catching the audience’s sympathy.