Title | LIFE |
Brand | LIFE CO. |
Product / Service | LIFE CREDIT CARD |
Category | A12. Financial Products & Services |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN |
Credits | |
Creative Director | Kazutaka Sato |
Copywriter | Kayoko Yukutake |
Planner | Akane Torizuka |
Director | Mio Ueda/Tomoko Kaizuka |
Producer | Nobuhiko Okada |
Sound Design/Arrangement | Mr. Music |
Animation | Mio Ueda |
Art Director | Hiroyuki Nakazato |
LIFECARD is a credit card which supports everyone’s life. The blue square character is taken from the LIFECARD logo and personifies an approach to life that the card supports. Whatever setbacks the character encounters, it always looks forward, overcomes the situation and finally achieves happiness. The film describes this progress with touches of humour and joy, and ends in catching the audience’s sympathy.