| Title | BELIEVING IN CAT’S POWER |
| Brand | MARS JAPAN |
| Product / Service | KALKAN (WHISKAS) |
| Category | A07. Miscellaneous |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN |
Credits | |
| Creative Director | Hiroshi Murata |
| Copywriter | Kayoko Yukutake |
| Planner | Masaki Honda/Takahiro Sakai |
| Account Manager | Yuko Watanabe |
| Director | Katsuyuki Iwai |
| Producer | Kanou Ishikawa |
| Music Artist/Title | Takayuki Tonegawa |
| Art Director | Takuya Miyamoto |
| Lighting | Kaname Yoneda/Yoichi Muto |
Cat owners experience moments of relief when they feel a cat’s existence in their daily life. Kalkan believes in a cat’s power and supports cats who live their lives independently. The commercial illustrates these kinds of independent moments and makes owners feel a bond with Kalkan which is a special brand for cats.