NO-SENSE-OF-DIRECTION SAMURAI

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TitleNO-SENSE-OF-DIRECTION SAMURAI
BrandPANASONIC CORPORATION
Product / ServicePANASONIC STRADA POCKET GPS
CategoryA08. Cars & Automotive Services
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency:HAKUHODO ARCHITECT Tokyo, JAPAN
2nd Advertising Agency:HAKUHODO Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Creative DirectorTeruo Nagai/Yuji Otani
CopywriterYuki Kato/Katsuya Ishii
PlannerHiroyoshi Maruyama/Yasuhiro Kageyama
DirectorTsuyoshi Takamura
ProducerSatoshi Matsumoto/Toshikazu Abe
EditorKouji Hayakawa
Sound Design/ArrangementOnpa
LightingToyomichi Kurita
Post ProductionDigital Egg Inc.

Brief Explanation

It's portable, that's why you can give it to somebody. It's portable, that's why you can take it anywhere you want. I was able to find the designated location for my duel thanks to this. Even without any sense of direction. We showed the convenience of the portable car navigation system in a little exaggerated way, by applying it on arrows and horses.