RUN!

TitleRUN!
BrandSUNTORY HOLDINGS
Product / ServiceVITTEL WATER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Creative DirectorShin Takaue/Akira Kadota
CopywriterAkira Kadota
PlannerRyuichiro Akamatsu
DirectorKan Eguchi
ProducerKaoru Abe
EditorTakeshi Kanda/Omnibus Japan Inc.
Music Artist/TitleTomonobu Iida
AnimationKenji Nagao
Art DirectorRyuichiro Akamatsu
Post ProductionOmnibus Japan Inc.

Brief Explanation

A businessman is drinking a bottle of Vittel in the street. Suddenly, as if it was alive, the bottle escapes from his hands and flies away: a chase begins. The man is running after the bottle through streets, stairs and buildings, like in a trance, and arrives to the rooftop of a building. Once on the edge, the bottle has already flown to the next building: he jumps into the void too, but fails to grab it again. Provoked by the bottleā€˜s challenge, he carries on the chase. A Spot with a lot of parkour action.