| Title | SYNCHRONICITY |
| Brand | MULTISCREEN MEDIA |
| Product / Service | MAX TELEVISION |
| Category | A11. Publications & Media |
| Entrant | TBWA\INDIA Mumbai, INDIA |
| Entrant Company: | TBWA\INDIA Mumbai, INDIA |
| Advertising Agency: | TBWA\INDIA Mumbai, INDIA |
| Production Company: | FOOTCANDLES Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Rahul Sengupta |
| Creative Director | Rahul Ghosh |
| Copywriter | Kimberley Flanagan |
| Director | Ayyapa |
After the huge success of the first Indian Premier League, the challenge for the agency was to create pull for the second season. The idea was to position Indian Premier League as the singular event that brings together the diversity of India.