18 YEAR OLD TRADITIONAL SINGER

Short List
Title18 YEAR OLD TRADITIONAL SINGER
BrandHITACHI MAXELL
Product / ServiceMAXWELL ELECTRONICS
CategoryA04. Consumer Electronics
EntrantADK Tokyo, JAPAN
Entrant Company:ADK Tokyo, JAPAN
Advertising Agency:ADK Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Creative DirectorKatsuya Sato
CopywriterKatsuya Sato/Hiroshi Kuyama/Takayuki Yamada
Agency ProducerAkira Kobayashi
DirectorHiroshi Kuyama/Takayuki Yamada
ProducerYutaka Aoki
EditorHideto Kano/Tadaaki Sakamoto
Music Artist/TitleTokio Noguchi
Art DirectorHiroshi Kuyama/Takayuki Yamada
LightingKatsuya Nakagawa/Takako Maji
Post ProductionMcRay

Brief Explanation

We featured Japanese traditional cultures which are fast disappearing from the country. The aim was to appeal the importance of preserving a record of these cultures for the next generations, and also to strengthen the recognition of Maxell brand. There was a high school student girl who was one of the very few successors of a traditional Island Song in southern Japan. But she had to leave the town after graduation, which meant another successor was gone. We portrayed the current condition of a precious culture fading away, along with the separation of the family in 5 documentary stories.