| Title | SEICHOU YASHABUROU BUSHI |
| Brand | HITACHI MAXELL |
| Product / Service | MAXELL ELECTRONICS |
| Category | A04. Consumer Electronics |
| Entrant | ADK Tokyo, JAPAN |
| Entrant Company: | ADK Tokyo, JAPAN |
| Advertising Agency: | ADK Tokyo, JAPAN |
| Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
| Creative Director | Katsuya Sato |
| Copywriter | Katsuya Sato |
| Agency Producer | Akira Kobayashi |
| Planner | Hiroshi Kuyama/Takayuki Yamada |
| Director | Katsuya Sato |
| Producer | Yutaka Aoki |
| Editor | Hideto Kano/Kiminndo Uchida |
| Music Artist/Title | Tokio Noguchi |
| Art Director | Hiroshi Kuyama/Takayuki Yamada |
| Lighting | Akihiro Kanai |
| Post Production | McRay |
Japanese folk songs are spread all over the country as traditional performing arts. There is a folk song called 'Seicho Yasaburo-bushi' in the Tsugaru area of Aomori Prefecture, which has been sung for 200 years. In the recent years, people who could sing it had decreased and there was only one person who could: Ms. Tokiwa Mori, 95 years old. She was an energetic lady for her age, but unfortunately on March 19th, 2009, she suddenly passed away. This commercial is a record of her life, and also a memory of the 'Seicho Yasaburo-bushi', which will never be sung anymore.