ANN: Pizza Hut needed a radio campaign for its hot and on-time pizza delivery. So we used live radio time checks:
'Alrighty, time check, it’s now 11:59...' 'And right now, 11:59 on the clock...' 'It’s 3:59...' '6:59 in the evening...'
ANN: The Disc Jockeys reminded people what it feels like when your food is late.
'My gosh, it’s still 6:59! ARGH! I need dinner!' 'The time... is... still... three-fifty nine!' '11:59?! Has anyone else noticed how slowly time moves when you're waiting for food?'
ANN: The live time check dramas were punctuated with the Pizza Hut promise.
'Hate Late? You’ll love Pizza Hut Delivery. Guaranteed hot and on time or it’s free. Call 9111111'