| Title | DISTRACTION |
| Brand | PRUDENTIAL BSN |
| Product / Service | ROAD SAFETY MESSAGE |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Entrant Company: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Advertising Agency: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
Credits | |
| Executive Creative Director | Ted Lim |
| Creative Director | Alvin Teoh |
| Scriptwriter | Raymond Ng/Ted Lim/Chow Kok Keong/Danny Chin |
| Agency Producer | Sharon De Silva/Angie Ng |
| Advertiser's Supervisor | Tengku Sheila Tengku Azib |
| Account Supervisor | Azmir Abd Malek/Liew Wai Fun/Chase Lim/Ruben Kelvin |
| Radio station or network this ad first aired on | 105.7FM |