| Title | HUMAN & LION |
| Brand | LIAN HWA FOODS CORPORATION |
| Product / Service | KOLOKO PEA CRACKERS |
| Category | A02. Consumer Products |
| Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | NO.7 SOUND STUDIO Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | Richard Yu |
| Creative Director | Ronny Hsu/Lion Tsai |
| Scriptwriter | Richard Yu/Lion Tsai/Renee Chen |
| Agency Producer | Ray Chang |
| Radio station or network this ad first aired on | Kiss Radio |