GUY

TitleGUY
BrandPENGUIN GROUP
Product / ServiceBOOKS
CategoryA11. Publications & Media
EntrantDDB WORLDWIDE Hong Kong, HONG KONG
Entrant Company:DDB WORLDWIDE Hong Kong, HONG KONG
Advertising Agency:DDB WORLDWIDE Hong Kong, HONG KONG

Credits

Chief Creative OfficerRuth Lee
Creative DirectorPaul Chan/O'poon
CopywriterPaul Chan/Jay Lee
Art DirectorO'poon/Fei Leung

English Translation of Main Headlines

To show that great novels have the power to transcend you into your own world, we feature avid bookworms reading in the middle of some of the busiest locations in Hong Kong. However, the city is completely devoid of people, cars and even life. It's just the reader totally absorbed in his/her Penguin paperback.