TOY

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Campaign
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TitleTOY
BrandFEDEX
Product / ServiceSHIPPING
CategoryA13. Business Equipment & Services
3 of 3 Campaign
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorJagdish Ramakrishnan
CopywriterJoji Jacob
Account ManagerJean-Paul Burge
Art DirectorIvan Hady Wibowo
PhotographerInvy (Shooting Gallery)
Other CreditsRetoucher: Wishing Well

English Translation of Main Headlines

To dramatize the ease and speed of shipping with Fedex, we show a Fedex box as a portal— as reaching out and handing your package right into the hands of the recipient.