DALMATIAN

TitleDALMATIAN
ClientC J WINCHEM INTERNATIONAL
Product / ServiceBREATHIES
CategoryA07. Miscellaneous
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorJagdish Ramakrishnan
CopywriterJoji Jacob
Advertiser's SupervisorRichard Tai
Account ManagerIntan Mokhnar
Art DirectorSin Eng Lee
PhotographerJeremy Wong
Other CreditsRetoucher: Evan Lim (Magic 3)

English Translation of Main Headlines

Dogs with bad breath are not very pleasant to be around. To dramatize the problem, we showed the front end of a dog looking like its back end. A situation that calles for Breathies dog breath fresheners.