| Title | LANGUAGE |
| Brand | MAZDA |
| Product / Service | MAZDA AUTO SERVICE |
| Category | A08. Cars & Automotive Services |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | I-fei Chang |
| Creative Director | Shih-yen Lee/Neil Wang |
| Copywriter | Ej Chiang |
| Account Manager | Peko Cheng |
| Account Supervisor | Alan Hung |
| Art Director | Kurt Lin |
| Photographer | Che-yi Lai |
Headline: Tire wear leaves some messages on the tires that are just too complex for you to decipher. Please visit Mazda Auto Service and let our certified technicians examine your tires. Description: Drivers are so confident they can examine tires on their own that they often forget the importance of a professional technician. The signs of wear of a tire are very hard to decipher, almost like an alien language. This is why the diagnosis should always be done by a professional.