| Title | LOVE SPORT |
| Brand | NIKE CHINA |
| Product / Service | SPORTS APPAREL |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | WIEDEN+KENNEDY Shanghai, CHINA |
| Entrant Company: | WIEDEN+KENNEDY Shanghai, CHINA |
| Advertising Agency: | WIEDEN+KENNEDY Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Nick Cohen |
| Executive Creative Director | Nick Cohen |
| Creative Director | Conan Wang |
| Copywriter | Achilles Li/Yu Si/Roberto Danino |
| Advertiser's Supervisor | Kerri Hoyt-pack |
| Planner | Nick Barham |
| Account Manager | Jing Lien/Caroline Zhao |
| Account Supervisor | Jason White |
| Art Director | Emilia Bergmans/Melvin Tan |
| Illustrator | Melvin Tan/Ellie See |
| Photographer | John Huet |
| Typographer | Melvin Tan |
| Other Credits | Print Production: Stone Xue/Rock Xin/Vic Zhang |
China won over 100 medals at the Beijing games, but the most anticipated event was the 110 hurdle. When Olympic legend Liu Xiang had to withdraw from the race the Bird’s Nest froze in disbelief. China awoke the next day to this print and TVC from Nike, in support of their national hero.