Title | TREE |
Brand | MERCEDES-BENZ SINGAPORE |
Product / Service | NIGHT-VIEW ASSIST FEATURE |
Category | A08. Cars & Automotive Services |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Jagdish Ramakrishnan |
Copywriter | Boyd Champness |
Advertiser's Supervisor | Patricia Ho |
Account Manager | Lim Lee Huang |
Art Director | David Wong/Gregory Yeo |
Photographer | Photolibrary |
Other Credits | Retoucher: Procolor |
Mercedes-Benz developed the night view assist system to improve driving safety even further, especially during the hours of darkness. This increases the driver’s range of visibility to up to 200 meters. The system provides roughly the same range of visibility as high beam headlamps – but without dazzling oncoming traffic. A greater range of visibility means you have more time to react to obstructions on the road. Things no longer pop out unexpectedly, like so many jack-in-the-boxes.