Title | KIDS |
Brand | MERCEDES-BENZ SINGAPORE |
Product / Service | BRAKE ASSIST PLUS FEATURE |
Category | A08. Cars & Automotive Services |
2 of 3 Campaign | |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Jagdish Ramakrishnan |
Copywriter | William Mathovani |
Advertiser's Supervisor | Patricia Ho |
Account Manager | Lim Lee Huang |
Art Director | Andrian Pranata/Ivan Hady Wibowo |
Photographer | Sebastian Siah (Shooting Gallery) |
Other Credits | Retoucher: Reina Teo (wishing Well - The Imaging Station)/Wei Xin |
The Brake-Assist Plus feature in Mercedes-Benz is a safety feature that automatically applies extra braking power when the car senses that the driver isn’t responding with enough force. We show the speedometer numbers coming to a dramatic stop in front of an obstacle.