| Title | BUS STOP |
| Brand | CARL ZEISS |
| Product / Service | LENSES |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Executive Creative Director | Jagdish Ramakrishnan |
| Copywriter | Sridhar Gopalratnam |
| Advertiser's Supervisor | Jennifer Leh |
| Account Manager | Roderick Jason Strother/Gary Koe |
| Art Director | Ivan Hady Wibowo/Andrian Pranata |
| Photographer | Andrian Pranata/Jonathan Tay |
| Other Credits | Retoucher: Cliq/Procolor |
How do you dramatize the clarity of Carl Zeiss lenses? By bringing letters, words and numbers closer to the spectacle wearer.