| Title | WORKING TO TRIM FAT |
| Brand | PANASONIC CORPORATION |
| Product / Service | THE PALOOK BALL PREMIER Q LIGHT BULB |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DAIKO Tokyo, JAPAN |
| Entrant Company: | DAIKO Tokyo, JAPAN |
| Advertising Agency: | DAIKO Tokyo, JAPAN |
Credits | |
| Chief Creative Officer | Masahiro Tanaka |
| Executive Creative Director | Teruo Nagai |
| Creative Director | Shuji Muya |
| Copywriter | Mitsuyo Takayama |
| Art Director | Yuki Kato/Kazunori Kitayama |
| Photographer | Naohiko Hoshino |
We're working to trim fat (CO2) from lights Switching from incandescent light bulbs to fluorescent bulbs is like going on a diet to cut back on CO2. The Palook Ball Premier Q light bulb lets you cut electricity consumption by around 80%. The history of light is the history of energy conservation.