| Title | GET SMALLER AND SMALLER, GET BIGGER AND BIGGER |
| Brand | PANASONIC CORPORATION |
| Product / Service | JUICER/MIXER |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DAIKO Tokyo, JAPAN |
| Entrant Company: | DAIKO Tokyo, JAPAN |
| Advertising Agency: | DAIKO Tokyo, JAPAN |
Credits | |
| Chief Creative Officer | Masahiro Tanaka |
| Executive Creative Director | Toshiki Tamura |
| Creative Director | Syuji Muya |
| Copywriter | Hitoshi Kurosawa/Kaori Ishimatsu/Hiroki Shinmen |
| Art Director | Tomoki Kurogi/Hiroyuki Hamakawa/Mitsuaki Inaba/Kyohei Nomura |
| Photographer | Takahi Seo |
Get smaller and smaller. Get bigger and bigger. For dad, who eats out a lot and is not taking enough vegetables. The dietary fiber volume adjustment filter lets you make juice that’s packed with fiber. For expecting mothers, who need all the calcium they can get. The cooking mill function grinds up dried fish, giving you a quick and easy source of calcium.