PENCIL

TitlePENCIL
BrandSOWERS ACTION
Product / ServiceEDUCATIONAL CHARITY
CategoryA16. Public Service, Charity & Fund Raising
EntrantCIRCLE COMMUNICATIONS Hong Kong, HONG KONG
Entrant Company:CIRCLE COMMUNICATIONS Hong Kong, HONG KONG
Advertising Agency:CIRCLE COMMUNICATIONS Hong Kong, HONG KONG

Credits

Executive Creative DirectorLily Tse
Creative DirectorLily Tse/Reader Cheung
CopywriterBacky Tong
Art DirectorDebby Chan
PhotographerMorning Chou

English Translation of Main Headlines

Headline: Learning shouldn't be interrupted. Body Copy: Your regular monthly donations can help the poverty-stricken children of China to receive continuous education.