English Translation of Main Headlines

Bhagwaan aaye Cycle se: With Cycle comes God Religion is a megalith of Indian popular consciousness. To associate with religion is to become a part of the everyday lives of Indians. Hindu prayers start with the lighting of incense to invoke the gods. We created a literal expression of our brand of incense sticks, Cycle Agarbattis, as a medium to God. An intricately detailed idol of Lord Ganesh, the elephant god, was created out of cycle parts. The unique statue was photographed with smoke emerging from it. The print ad created a memorable connect between our brand and reaching God.