PRINCESS

TitlePRINCESS
BrandPRESIDENT ENTERPRISES (CHINA) INVESTMENT
Product / ServiceSOUP EXPERT
CategoryA01. Food Products
EntrantTBWA\CHINA Shanghai , CHINA
Entrant Company:TBWA\CHINA Shanghai, CHINA
Advertising Agency:TBWA\CHINA Shanghai, CHINA

Credits

Executive Creative DirectorCarol Lam
Creative DirectorLesley Zhou/Johnson Sheng
CopywriterShe Kai/Tang Bifeng
Account ManagerDaniel Lee
Art BuyerJoanna Zhao/Doris Zhang
Art DirectorDanny Li/Lv Haoxi
IllustratorHe Changning/Chen Yu
TypographerDanny Li/Lv Haoxi

English Translation of Main Headlines

'Tang Da Ren'(Soup Expert) is an instant noodle. Selling point is its superior soup base. <Princess> I look better in mini-skirt or princess dress? Cute Alan. Bad boy Ben. Who should I choose for the movie date? Oh, too many tough decisions to make. I need a break. Give me a Tang Da Ren (Soup Expert) to slurp down to the bottom. Out of sight. (Troubles) Out of mind.