INTERNET JUNKIE

TitleINTERNET JUNKIE
BrandPRESIDENT ENTERPRISES (CHINA) INVESTMENT
Product / ServiceSOUP EXPERT
CategoryA01. Food Products
EntrantTBWA\CHINA Shanghai , CHINA
Entrant Company:TBWA\CHINA Shanghai, CHINA
Advertising Agency:TBWA\CHINA Shanghai, CHINA

Credits

Executive Creative DirectorCarol Lam
Creative DirectorLesley Zhou/Johnson Sheng
CopywriterShe Kai/Tang Bifeng
Account ManagerDaniel Lee
Art BuyerJoanna Zhao/Doris Zhang
Art DirectorDanny Li/Lv Haoxi
IllustratorHe Changning/Chen Yu
TypographerDanny Li/Lv Haoxi

English Translation of Main Headlines

'Tang Da Ren'(Soup Expert) is an instant noodle. Selling point is its superior soup base. <Internet junkie> Holy cow! How come my hero GUNDAM* got beaten down by the evils of PLANET MERLIN* ? Get on the Cosplay show but only see mid-aged women floating around. Oh no! The power shut down before I save my game. Bad day. I want a Tang Da Ran (Soup Expert) now! Slurp the soup down to the bottom. Out of sight. (Troubles) Out of mind. (*GUNDAM & PLANET MERLIN –character names of an online game)