| Title | POWERBRUSH |
| Brand | COLGATE / PALMOLIVE COMPANY |
| Product / Service | COLGATE ELECTRIC TOOTHBRUSH |
| Category | B01. Best Use of Transit Advertising |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
| Executive Creative Director | Marcus Rebeschini/Patrick Low |
| Creative Director | Edward Ong |
| Copywriter | Edward Ong |
| Account Manager | Jaime Prieto/Tanuj Philip/Lee Pei Ling |
| Producer | Goh Shii Hua |
| Art Director | Zoe Ong |
| Photographer | Teo Studios |
| Typographer | Zoe Ong/Heng Yik See |
In an age where people are always rushing here and there, Colgate felt that it was opportune time to remind people about Colgate Motion electric toothbrush. With 25x the brushing action of manual toothbrush, it was targeted to people on the go. Our target audience spend a lot of time on the road. As such, we felt it was most appropriate to place the ad where it could be seen by thousands of commuters on a daily basis.