| Title | JAM TISSUE |
| Brand | DOUBLE A INTERNATIONAL NETWORK (KOREA) |
| Product / Service | DOUBLE A PAPER |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | DIAMOND OGILVY Seoul, KOREA |
| Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
| Advertising Agency: | DIAMOND OGILVY Seoul, KOREA |
Credits | |
| Chief Creative Officer | Wain Choi |
| Creative Director | Jaehyuk Jang |
| Copywriter | Eugene Park/Keunho Kim |
| Art Director | Changyun Baek/Hyoyeon Kim |
IDEA: We developed jam Tissue Boxes and gave them away through the 'Change to Double A' promotional event. The tissue box was designed to look like a copier jammed with paper on the top. As one of the usual office items, it helps bring closer to home the experience of paper jam. BRIEF: Agency was asked to develop an engaging promotional idea in which people can experience the core message of 'No Jam No Stress' in their everyday life. Switching to Double A provides a peace of mind in making copies without paper jam.